Music Video Analysis: Iggy Azalea 'Team'

The music video is highly representative and arguably somewhat autobiographical of Iggy Azalea's life in recent times.

The first car scene/chase is representative of the artist trying to escape the media (paparazzi) and the people who try to control her, such as: her record label and critics.
In the next scene, the artist is tracked through airport security which represents her life under scrutiny by the public and the constant judgement that she receives via the press.
The scene featuring the private plane and the graffiti is representational of her life becoming distorted in her own mind. This relates to the distorted 'clone' versions of herself representing the misinterpretations of her personality by people, i.e. her unwanted persona that have come about from the allegations of racism and cultural appropriation.
In the final scene, Iggy is dragged onto the plane and is forced to face her situation which is a reference to her own suicidal thoughts and her hiatus from both music and social media due to the harassment against her. 

Narrative

Some music videos are longer and have a higher production value than others. This is usually a feature of these types of music video. Length. The general premise is to tell a story that correlates to the song and whilst doing this the music video promotes the artist that the video is about.

A pure narrative music video will feature no lip-synced singing. The narrative usually relates to the song in some way. The lyrics are often reflected through the story.

Music Labels

A record label is a brand or trademark associated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the centred of a vinyl records which prominently displays the manufacturer's name, along with other information.

Examples of music labels: Atlantic Records, Young Money, Def Jam, Columbia Record are just a few mainstream record labels who have signed popular mainstream song artists such s Nicki Minaj, Beyonce, Rhianna.

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