Alternate Idea : Iggy Azalea

An alternate idea is to recreate Iggy Azalea's song work and focus on the people of the Lincoln Road area which is known to be a typically multicultural section of Peterborough. Due to the themes of achieving dreams through hardship and travel along with the hip-hop genre, a fly on the wall, remixed video would work well. 

Idea - in depth

1st Scene	Fade into knight with sword almost impaled into the ground, slow Mo of knight standing up and standing with sword getting ready to fight.
2nd Scene	Switch to knight over shoulder shot to show an approaching person, thief looking person that is wielding a sword also.
3rd Scene	Slow Mo walk around anticipating battle. Shots on both of the people and their points of views.
4th Scene	Knight swings his sword at the rogue but the rogue dodges and the way. This then leads into a flashback to give the story some back-story.
CHORUS	This will continue the fight scene with slow motion being the main feature in this fight to fit the theme and pace of it.
5th Scene	The general idea at this point onwards is to introduce backstory and not have the entire video a fight scene but only leave that at the chorus.

The general plan is to add a side story involving another character maybe a seller or a merchant. The idea would be the warrior character would start making a friendship with this character from selling him new things and the warrior going out and using these maybe tools to do things etc.

This will then lead on to the thief holding up the shop to steal money or killing the shop keeper.

 

Potential Ideas for Music Video (1)

With the Moonsea, the original promo video is very abstract leaving ample room for creativity.

Harry's idea was a fight sequence as we felt a slowed fight sequence to accompany the song fit quite well. To test the idea we ran several fight scenes ( 'The Dark Knight Rises', 'Captain America' and 'Game of Thrones') alongside the music and it did work well.

We think that this may be a serious possibility as it's inventive, exciting and can tell and interesting story which are staples of  promo videos.

Choreography and location of the fight will be key to getting the video to make sense and also editing will be a large part as many fast cuts will be required. 

We will not do the whole video as a fight as we feel that it could become stale so more thought is needed into the opening of it and which direction we can take when leading to the fight. Due to so many possibilities, it is difficult to define a clear choice. 

Explicit nature and its effect within music videos

Currently the most talked about music has subsequently led to its widespread popularity due to the supposed 'wow' factor or typical rebellious nature of the material. 
Music videos that include large amounts of nudity do typically be removed from popular video sharing sites such as 'Blurred Lines' by Robin Thicke but could be found on the artist's own site and less regulated sites. Despite lack of accessibility, the video made headlines and became highly sought after. Furthermore, the song itself became a summer 2014 hit and gained further success within holiday resorts such as Cancun and Ibiza. 

Artists themselves have become synonymous with explicit material and most notable of which is hip-hop artists such as Eminem, Iggy Azalea, Lil Wayne, Nicki Minaj, Jay Z and many more. Due to the adult nature of the lyrics within the music, hip-hop songs are often avoided on radio which has led to more outrageous promo videos to reclaim sales. Overall however, the explicit language do and could damage future sales of singles due to lack of accessibility that other songs typically receive. 

In some cases, the songs that artists produce are often not the reason that they are censored (like 'Blurred Lines'). Recently, once Disney actress, Miley Cyrus has released a collection of widely available songs yet due to her live presentation of them and often sexually motivated promo videos, she has caused controversy. Last year with her release of the song 'We Won't Stop' the YouTube promo reached  584,342,863 views with yet over a million dislikes making up half of the overall ratings. Despite negative response and controversy with the alternative topic and style, it quickly became one of the most viewed singles of all time and this reflected in the sales.

House Music Mood Board

Dance Mood Board

Analysis - Eminem - The Monster (Explicit) ft. Rihanna

The video contains a lot of conventions that are synonymous with the pop/hip-hot genre. The short cuts are in tempo with the music itself. A vast amount of flashing clips are in this video to display the angry that is expressed in the song lyrics and the video itself. This is then cancelled out by the clips of the little girl on the TV. The director has done this to display the artist looking back on himself (family videos), to bring a further meaning to a song.

The narrative is extremely important in music videos such as this as they are displaying a bit of their life/past. The premise of doing this is mainly to express themselves as an artist and/or appealing to their fans.

Inter-textuality is key in the production of this video. Flashbacks to past music videos and home movies add a personal touch to this music video and is what the music video itself is based around as a whole. This is then met with lyrics in the song referring to the artists past and showing his past through video.

This is another thing that the artist frequently does in his work. Refers back to past videos and songs. This is also the same for Rihanna the female vocalist. She refers to Eminem's past instead however as she is not known to do this in her music videos.